Environmental choice | UPM RaumaCell

​Make a great natural choice: our fluff pulp is the most sustainable material for your products.

UPM BioBright fluff pulp's main raw material is wood, a natural and renewable fibre from sustainably managed forests. We supply fluff pulp that is certified throughout the whole chain: from the selection of raw materials through the production process to fluff pulp deliveries.

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​We make it easy for you to make ecological products

​UPM BioBright is a naturally sustainable and safe material for any product requiring good absorption properties. Our fluff pulp is fully compostable and also enables you to manufacture biodegradable products.
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​Certified safety and sustainability

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​Certified management systems help to manage and improve our performance. UPM RaumaCell’s operations are covered by environmental, quality and occupational health and safety systems which are certified in accordance with ISO 9001, ISO 14001 and OHSAS 18001 standards.

Our fluff pulps fulfil both European Ecolabel (EU Flower) and Nordic Ecolabel criteria.

We provide product-specific information on the environmental performance of each product on request. Third-party verified (Inspecta) information covers the environmental impact of pulp and fluff pulp production. Product-specific calculations of the carbon footprint are also available.

​Every choice can make a difference

​Ecodesign is integrated into our product. This approach ensures that we minimise the environmental impact of our raw materials, manufacturing and delivery processes.

For us at UPM responsible business conduct means focusing not only on our own operations but on the whole value chain, and finding sustainable business solutions in active dialogue with our customers, suppliers and partners.

Learn more how every decision counts at www.upm.com »
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​Choose your pulp based on which bleaching method suits you best

​UPM RaumaCell is the only supplier in the world to offer three different fluff pulp grades based on the method in which our raw material, wood pulp, is bleached. Most commonly we produce pulp that is bleached without elemental chlorine (ECF). In addition, we offer fluff pulp bleached totally without chlorine (TCF). The third option is fluff pulp converted from unbleached wood pulp.

Totally chlorine free fluff pulp

​Totally chlorine free fluff pulp

The UPM BioBright TCF and UPM BioBright Airlaid TCF fluff pulps are alternatives for those producers and consumers who prefer products manufactured without any chlorine, chlorine dioxide nor any other chlorine chemical compounds.

  • No AOX (that defines the amount of organic chlorine compounds) spreading in water nor in any other part of the environment.
  • Significantly lower residual OX is beneficial in the hygienic end use areas e.g. products in direct skin contact, food packaging and products in food contact, such as cooking and filter papers.
  • Provides the same excellent runnability and absorption qualities as our other fluff grades.

​Unbleached fluff pulp

Our production line also has the option and experience to produce unbleached fluff pulp. UPM BioBrown is our naturally brown fluff pulp alternative.

  • The wood pulp we convert to UPM BioBrown fluff has not been bleached and therefore contains absolutely no bleaching chemicals.
  • Provides the same excellent runnability as our other fluff pulp.
  • Please note - UPM BioBrown is a made to order product. 

Unbleached fluff pulp

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​Learn more about UPM's approach to