In 2023, we received a new certificate of validity for the service from international assurance service provider DEKRA. The new certification lends credibility to the process of generating LCAs on a large scale, thus supporting customers and brands with greater assurance when making decisions and communicating about sustainability.
Increased credibility and transparency
With the EU currently developing a digital product passport (DPP) for all products on the market, we have designed our very own product passport prototype (PPP), an environmental declaration based on existing standards and validated by DEKRA. It includes several metrics that are broken down into life cycle stages: cradle-to-gate, transport-to-customer, printing, and end of life.
“We wanted to be industry frontrunners and ahead of the regulations with our new product passport prototype,” says Flora D’Souza, Sustainability Manager for Label Life at UPM Raflatac. “We also wanted to ensure that the product passport prototypes are credible and transparent, and that they can withstand external scrutiny. That’s why we engaged DEKRA to validate our Label Life service and confirm that we are delivering the highest quality.”
Label material choice can have a significant impact on packaging sustainability by supporting recyclability, for example, but also by reducing its overall environmental impact. Label Life has been serving our customers for over 10 years. The new validation by DEKRA reinforces the credibility of our LCA calculations and supports our customers to make better informed choices, bringing them closer to their own sustainability goals. Label Life is available for over 90% of our commercial portfolio by sales volume.