“The ultimate purpose of packaging is to protect the product during delivery and keep the contents safe to use. With many foods, for example, this means that packaging needs to offer protection against moisture or grease. Today these properties are typically achieved using plastic structures, but we are now working on fibre-based solutions that can satisfy these requirements, while offering additional benefits for climate and recycling,” says Janne Varvemaa, Director, Products and Technology at UPM Specialty Papers.
“Co-creation by all players in the packaging value chain is a prerequisite for helping brand owners increase their use of renewable packaging materials. The packaging value network is long and complex, but we are all facing the same challenges and opportunities. The best way to develop new alternatives to fossil-based materials is by combining our unique strengths through co-creation, in order to experiment and pilot new alternatives”, he notes.