“Copy paper and tissue paper are some of the most used paper products, but companies have not yet widely adopted sustainable paper in China,” explains Ma Lichao from FSC China.
City Forest initiative is driving the change. In addition to UPM, organisations such as Kimberly-Clark, one of the world’s largest tissue paper producers, the World Wildlife Fund (WWF) and the Forest Stewardship Council (FSC) are together promoting the use of sustainable papers in China.
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The FSC has been expanding its partnership with Chinese businesses since 2019, awarding the “City Forest” certificate to office buildings that uses FSC-certified tissue paper. So far, 34 business buildings in seven major Chinese cities have participated in the program.
Encouraging companies to reach higher environmental goals
“Through promoting the paper products certified by the FSC’s sustainable forest management scheme, we want to inform businesses and people that a better choice for the environment is always available.”
“We hope to see more companies integrate social and environmental values into their company mission. This way we can together bring positive results, achieve lively habitats for a multitude of wildlife and nourish prospering local communities,” says Lichao.
The FSC is supported in these goals by corporate partners like UPM and Kimberly-Clark.
As a copy paper and packaging material provider, UPM has been rapidly expanding its business in China since 1998, and Kimberly-Clark is one of the leading tissue paper brands in the country. Both are strongly committed to sustainability goals and sustainable forestry and have been sourcing wood from FSC-certified sustainably managed forests. The City Forest project is a way for the companies to combine their expertise to reach a wide range of audiences, from enterprises to end consumers.